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Research papers

Attitude segmentation as contained in the single source approach exemplified by environment consciousness

It is a well known fact that environmental consciousness as a social trend has been gaining ground for several years. A large amount of survey results consistently show an immense increase. A GfK survey, in which people were asked to spontaneously...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Wolfgang Adlwarth, Fawzia Vardag
June 15, 1987
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Citation

Adlwarth and Vardag (1987a, June 15). Attitude segmentation as contained in the single source approach exemplified by environment consciousness. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/attitude-segmentation-as-contained-in-the-single-source-approach-exemplified-by-environment-consciousness